Thursday, 21 September at Manchester’s Bridgewater Hall

To apply for your place, please fill in your details here.

We will be in contact in the next 48 hours to confirm your registration.

 Time Barbirolli Room Charles Halle Board Room
 08:45-09:25 Registration & Coffee
09:25-09:40 Welcome
Jon Myers, Chief Growth Officer, DeepCrawl
 09:40 – 10:05 Omi Sido – Senior Technical SEO at Canon Europe
RankBrain in 2017 – Facing the Future of SEO
 10:05 – 10:30 Alan Reeves – Director of Search, Click Consult
Organic Benchmarking – SEO Strategy based on Competitor Analysis
 10:30 – 10:55 Tom Cheesewright – Founder of applied futurism practice, Book of the Future and creator of the Futurist’s Toolkit
Life After Search: Tomorrow’s Discovery Engines
 10:55 – 11:15 Coffee Break
 11:15 – 11:40 Anu Adegbola – Paid Performance Manager, Zoopla
Excel Formulas Every PPC Professional Needs
Morning Panel Session Starts
 11:40 – 12:05 Bas van den Beld – Digital Marketing Strategist, State of Digital
The Power of Storytelling and How to Create a Compelling Story
Morning Panel Session Ends
12:05 – 12:30 David Karellen – Head of Paid Search, Click Consult
Data and Creativity in Paid Search
 12:30 – 12:55 Amanda Coleman – Head of Corporate Communications, Greater Manchester Police
Communicating in a Crisis: Trust in Turbulent Times
 12:55 – 13:40 Lunch
 13:40 – 14:05 Zak Edwards – Managing Director, Prezzybox
Don’t be Awesome! Just be Alright at Everything
Afternoon Panel Session Starts
 14:05 – 14:30 Paul Morris – Digital Marketing Director, PZ Cussons
How to Engage Consumers via Search in Low Interest Categories
Afternoon Panel Session Ends
 14:30 – 14:55 Nick Wilsdon – SEO Lead, Global Channel Optimisation, Vodafone
 14:55 – 15:20 Coffee break
 15:20 – 15:40 Lukasz Zelezny – Head of Organic Acquisition, uSwitch
SEO GAP and SNAPSHOT – What are They?
 15:40 – 16:05 David Edmundson-Bird – Principal Lecturer in Digital Marketing & Enterprise Associate Director: Digital Innovation, MMU
Why We Can’t Teach SEO
 16:05 – 16:30 Sabrina Garufi – Agency Development Manager, Google
Measuring Complex Customer Journeys
 16:30 – 16:55 Gerry White – Just Eat
Time to Migrate to HTTPS – The Simple Way to Do It Right, And the Ways That the Bigger Companies Have Missed the Mark
 16:55 – 17:00 Conference Close
 17:00 – 18:45 Conference Drinks at INNSIDE, sponsored by Majestic

 

Panel Sessions

Our speakers have a breadth of search marketing wisdom and experience to share, but how will you put theory into practice when you get back to work?

Sign up for one, or both, of our panel sessions and get involved in discussion with our search marketing innovators on the topics you feel intrigued or inspired by. Grab the opportunity to learn directly from the experts, ask the questions that matter most to your own brand and industry, and build connections with other delegates.​

Our two panel sessions will be held in the Charles Halle Board Room.

Panel Session 1 (11:15 – 12:05)

SEO, Social & Content Marketing – What does the future hold?

Panelists include:

Tom Cheesewright – Founder of applied futurism practice, Book of the Future and creator of the Futurist’s Toolkit

Alan Reeves – Director of Search, Click Consult

James Rowland – Search Manager, Financial & Risk, Thomson Reuters

Sean McDonnell – National Digital Manager,  Slater and Gordon

 

Panel Session 2 (13:40 – 14:30)

Beyond the Basics – How to Achieve PPC Success in 2018

Panelists include:

Sabrina Garufi – Agency Development Manager, Google

David Karellen – Head of Paid Search, Click Consult

Lukasz Zelezny – Head of Organic Acquisition, uSwitch

Anu Adegbola – Paid Performance Manager, Zoopla

Ms. Dodo Kwong – Operations & Product Manager, Qihoo 360 International Advertising

Apply for your ticket