Thursday, 21 September at Manchester’s Bridgewater Hall
To apply for your place, please fill in your details here.
We will be in contact in the next 48 hours to confirm your registration.
|Time||Barbirolli Room||Charles Halle Board Room|
|08:45-09:25||Registration & Coffee|
Jon Myers, Chief Growth Officer, DeepCrawl
|09:40 – 10:05||Omi Sido – Senior Technical SEO at Canon Europe
RankBrain in 2017 – Facing the Future of SEO
|10:05 – 10:30||Alan Reeves – Director of Search, Click Consult
Organic Benchmarking – SEO Strategy based on Competitor Analysis
|10:30 – 10:55||Tom Cheesewright – Founder of applied futurism practice, Book of the Future and creator of the Futurist’s Toolkit
Life After Search: Tomorrow’s Discovery Engines
|10:55 – 11:15||Coffee Break|
|11:15 – 11:40||Anu Adegbola – Paid Performance Manager, Zoopla
Excel Formulas Every PPC Professional Needs
|Morning Panel Session Starts|
|11:40 – 12:05||Bas van den Beld – Digital Marketing Strategist, State of Digital
The Power of Storytelling and How to Create a Compelling Story
|Morning Panel Session Ends|
|12:05 – 12:30||David Karellen – Head of Paid Search, Click Consult
Data and Creativity in Paid Search
|12:30 – 12:55||Amanda Coleman – Head of Corporate Communications, Greater Manchester Police
Communicating in a Crisis: Trust in Turbulent Times
|12:55 – 13:40||Lunch|
|13:40 – 14:05||Zak Edwards – Managing Director, Prezzybox
Don’t be Awesome! Just be Alright at Everything
|Afternoon Panel Session Starts|
|14:05 – 14:30||Paul Morris – Digital Marketing Director, PZ Cussons
How to Engage Consumers via Search in Low Interest Categories
|Afternoon Panel Session Ends|
|14:30 – 14:55||Nick Wilsdon – SEO Lead, Global Channel Optimisation, Vodafone|
|14:55 – 15:20||Coffee break|
|15:20 – 15:40||Lukasz Zelezny – Head of Organic Acquisition, uSwitch
SEO GAP and SNAPSHOT – What are They?
|15:40 – 16:05||David Edmundson-Bird – Principal Lecturer in Digital Marketing & Enterprise Associate Director: Digital Innovation, MMU
Why We Can’t Teach SEO
|16:05 – 16:30||Sabrina Garufi – Agency Development Manager, Google
Measuring Complex Customer Journeys
|16:30 – 16:55||Gerry White – Just Eat
Time to Migrate to HTTPS – The Simple Way to Do It Right, And the Ways That the Bigger Companies Have Missed the Mark
|16:55 – 17:00||Conference Close|
|17:00 – 18:45||Conference Drinks at INNSIDE, sponsored by Majestic|
Our speakers have a breadth of search marketing wisdom and experience to share, but how will you put theory into practice when you get back to work?
Sign up for one, or both, of our panel sessions and get involved in discussion with our search marketing innovators on the topics you feel intrigued or inspired by. Grab the opportunity to learn directly from the experts, ask the questions that matter most to your own brand and industry, and build connections with other delegates.
Our two panel sessions will be held in the Charles Halle Board Room.
Panel Session 1 (11:15 – 12:05)
SEO, Social & Content Marketing – What does the future hold?
Tom Cheesewright – Founder of applied futurism practice, Book of the Future and creator of the Futurist’s Toolkit
Alan Reeves – Director of Search, Click Consult
James Rowland – Search Manager, Financial & Risk, Thomson Reuters
Sean McDonnell – National Digital Manager, Slater and Gordon
Panel Session 2 (13:40 – 14:30)
Beyond the Basics – How to Achieve PPC Success in 2018
Sabrina Garufi – Agency Development Manager, Google
David Karellen – Head of Paid Search, Click Consult
Lukasz Zelezny – Head of Organic Acquisition, uSwitch
Anu Adegbola – Paid Performance Manager, Zoopla
Ms. Dodo Kwong – Operations & Product Manager, Qihoo 360 International Advertising