08:45 – 09:15 Registration & Coffee
09:15 – 09:20 Welcome
Tom Cheesewright, Futurist
09:20 – 09:40 Ellie England, Sales Director, Bing Ads
‘Let’s do AI- How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity- Today.’
09:40 – 10:00 Lee Wilcox, CEO, On The Tools
‘How to Grow a Niche Audience Using Video Content’
10:00 – 10:20 Omi Sido, Senior Technical SEO, Canon Europe
‘Technical SEO isn’t Sufficient, But it is Necessary. The Correlation Between Technical SEO and Rankings.’
10:20 – 10:50 Coffee Break
10:50 – 11:10 Bas van den Beld, Digital Marketing Strategist, State of Digital
‘How Your Audience Will Believe Anything – The Psychology Behind the Fake News’
Morning Panel Session
11:10 – 11:30 Kristal Ireland, Head of Ecommerce and Retail Technology, London North Eastern Railway
‘5 Weeks to Make It – How to Keep Your Cool and Switch a Major Brand Online in Only 5 Weeks’
11:35 – 12:00 Dave Karellen, Head of Paid Search, Click Consult
‘Machine Learning: Friend or Foe?’
12:00 – 12:20 Sabrina Garufi, Agency Development Manager, Google
‘Marketing in the Age of Assistance’
12:20 – 13:00 Lunch
13:00 – 13:20 Lukasz Zelezny, Director of Organic Performance, uSwitch
‘Content Optimisation and SEO in 2018 – How to Win the Game!’
Afternoon Panel Session
13:20 – 13:40 Fili Wiese, SEO Expert, SearchBrothers.com
‘Optimising for Search Bots’
13:45 – 14:05 Nisha Ram, Digital Content Strategist, Deloitte UK
‘Content Strategy & SEO – It’s a Match!’
14:05 – 14:25 John Warner, Marketing and Content Executive, Click Consult
‘Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting’
14:25 – 14:55 Coffee Break
14:55 – 15:15 Victoria Olsina, Search & Acquisition Manager, Barclays
‘Page Speed Politics: Building a Business Case to Actually Get it Done.’
15:15 – 15:35 Ben Irons, Digital Director, notonthehighstreet.com
‘In a Complex Digital Landscape, Are We in Danger of Losing Sight of Our Objectives and the Strategies We Need to Develop in Order to Achieve These?’
15:35 – 15:55 Shyam Dattani, Director Searchmetrics UK / FR, Searchmetrics
User Centric Search – A Data-Driven Strategy with No Expiration Date
15:55 – 16:15 Nick Wilsdon, Search Product Owner, Vodafone
‘Understanding Alexa Skills: How to Add Amazon’s Market-Leading Device Into Your Current and Future Marketing Strategy’
16:15 – 16:35 Berian Reed, Freelance SEO Consultant
16:35 – 18:00 Conference Close
Networking Drinks Sponsored by PERCEPT


Panel Sessions

Our speakers have a breadth of search marketing wisdom and experience to share, but how will you put theory into practice when you get back to work?

Panel Session 1 (10.50 – 11.30)
Succeeding in Google’s Mobile-First World

  • James Rowland, Search Manager, Financial & Risk, Thomson Reuters
  • Jo Juliana Turnbull, Online Marketing Consultant and Search London Director
  • Omi Sido, Senior Technical SEO, Canon Europe
  • Colin Woon, Global Head of SEO, William Hill
  • Fili Wiese, SEO Expert, SearchBrothers

Panel Session 2 (13.00 – 13.40)
Perfecting Your PPC in 2019

  • David Karellen, Head of Paid Search, Click Consult
  • Sabrina Garufi, Agency Development Manager, Google
  • Rumyana Miteva, Head of Search, Secret Escapes
  • Ellie England, Sales Director, Bing Ads

Sign up for one, or both, of our panel sessions and get involved in discussion with our search marketing innovators on the topics you feel intrigued or inspired by. Grab the opportunity to learn directly from the experts, ask the questions that matter most to your own brand and industry, and build connections with other delegates.