Areej AbuAli

Head of SEO , Papier

Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the global Women in Tech SEO community and has been in the digital marketing industry for 8+ years. She has spoken in conferences such as SMX, BrightonSEO, MozCon and LondonSEO.

Talk title: Controlling Crawlability & Indexability at Scale

Christian Guerreiro

SEO Manager , Co-op

Christian Guerreiro leads SEO at the Co-op and has worked across all of their businesses from Food to Funeralcare over the last 8 years. He’s most recently delivered a 2 year project for Funeralcare, driving significant traffic and lead growth. Before this, he worked at iProspect across travel and retail clients.

He enjoys analysing search behaviour, dashboard automation and setting content strategies.

Omi Sido

Senior Technical SEO , Canon Europe

Omi Sido is an SEO and web development professional with six years of experience in both web and traditional advertising, promotions, events, and campaigns.

He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile, The Global Real Estate Institute, Easyroommate, Daily Mail to name a few.

Talk title: Data Visualisation in SEO (Digital Marketing)

Talk synopsis: Data is the currency of online marketers.
As SEOs, we have loads of data available to us, but data means nothing if it cannot help us make convincing arguments or reveal important trends and insights. It’s time to talk about data visualisation.

KASPAR SZYMANSKI

Founder , SearchBrothers

Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines.

ROXANA STINGU

Head of Search & SEO , Alamy

Roxana heads the SEO and search efforts at Alamy, a stock photography agency with a collection of almost 300M images. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. She’s been previously working in the web hosting industry for almost 10 years, leading the technical SEO efforts for brands such as 123 Reg, Host Europe and GoDaddy EMEA. Roxana is also a proud member of the Women in Tech SEO community and a frequent speaker at BrightonSEO and WTSFestival.

NICK WILSDON

Search Product Owner , Vodafone

Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time, he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department.

Since his return to the UK, Nick has held head of department roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network. He worked as the Search Product Owner at Vodafone Group for 7yrs, standardising SEO best-practice and strategy across 22 international markets to deliver revenue growth in a challenging and competitive sector.

Having moved on from this position in 2021, Nick continues to consult for Vodafone within digital acceleration projects across their network. He is particularly interested in CDNs and edge-computing and their role in rapidly accelerating the digital activities of the brands he works on.

MICHELLE WILDING-BAKER

Head of Digital & Content , Freesat

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries.

Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline’ Digital Marketing Roundtable in London and Europe.

John Warner

Digital Marketing Manager , Click Consult

John has dabbled with various aspects of digital marketing and the web since the mid-90s, but came to the industry full-time fairly late on, after completing of a couple of degrees in English and writing.

Since joining Click Consult in 2015, he has built up an array of certifications and qualifications, and developed an understanding of SEO, and search more broadly, to complement his background with words.

He has written for a host of popular industry blogs and news sites, has spoken at some of the UKs largest digital marketing conferences, is sought out for his views on industry trends and feels like an absolute wally writing in the third person.

Ellie England

Sales Director , Microsoft Advertising

Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school ‘selling’ the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.

Gerry White

Head of SEO , Oda

Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years Gerry has spoken at conferences around the globe including Paris, Germany, USA and of course the UK. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets as well as consulting for other e-commerce brands. Gerry was the SEO Director for Rise at Seven from 2020 to 2021 when they grew from 15 to 115 people before returning client side as the head of SEO at Oda an international supermarket.